
23
years old
Account
Manager
Belgium
based
Curiouser and curiouser, welcome !I am a results-driven Account Manager with a passion for delivering impactful campaigns and managing global brandsHave a seat, take a coffee and enjoy the journey !
Make a choice to continue the adventure
CARREFOUR
As a Digital Project Manager, I am a specialist in developing high-impact campaigns, as well as handling client relationships and leading strategic marketing initiatives. I have managed team briefings, scheduled shootings and overseen workflows to ensure projects are delivered on time and within budget. This role has given me the skills to manage complex campaigns and deliver results in line with clients' expectations and objectives.
End of the Year
Goal
I had the privilege of handling Carrefour's 2023 flagship end-of-year campaign, which was one of the biggest marketing campaigns of the entire year. Our objective? Demonstrate that extraordinary celebrations don't require extraordinary budgets.Approach
To bring this vision to life, I led cross-functional coordination, including team briefings, multi-location shoot scheduling and overseeing internal and external workflows. By meticulously managing deadlines and budgets,
I ensured flawless execution at every stage of the campaign.
The campaign extended to a diverse range of media, including TVC, OLV, OOH, DOOH, and social media, successfully delivering a consistent and impactful message across all touchpoints.Result
The centerpiece of the campaign was a heartwarming narrative following a family preparing for Christmas dinner, highlighted through the perspective of George, an extraordinary family member. This unique storytelling approach captured the essence of Carrefour’s message and deeply resonated with audiences, creating an emotional connection that drove a 25% engagement increase within budget and on schedule.

Digitalisation folder
Goal
In a world where "No Advertising" stickers dominate doors and letterboxes, Carrefour has adopted a position in favour of sustainable development. The retailer is committed to reducing paper waste, and plans to cut its printed leaflets by 40% by the end of 2024, with even more ambitious targets for the future.Approach
To amplify this initiative, Carrefour partnered with Publicis Groupe Belgium to launch a clever, forward-thinking campaign that aligns perfectly with the brand’s commitment to digital transformation and more responsible advertising practices.The campaign uses a touch of light-hearted humor to engage audiences, rolling out across TV, social media, bannering, OOH, and DOOH platforms.Results
This impactful approach successfully communicated Carrefour’s commitment to sustainability while maintaining its reputation as a forward-thinking, socially responsible brand. By leveraging humor and a mix of digital platforms, the campaign created buzz, reinforced Carrefour’s digital transformation efforts, and increased engagement with the target audience. While specific quantitative results (like engagement rates or paper reduction metrics) are not mentioned, the campaign generated conversation and showcased Carrefour’s leadership in promoting responsible advertising.


AXA
AXA
Goal
As Social Project Manager, I was primarily responsible for driving AXA's social media presence, specifically focused on the implementation and optimisation of AXA's TikTok strategy. I had to ensure that all social media initiatives, whether Always On or local campaigns, aligned with the overall brand objectives and resonated with our target audience.Approach
In this role, I took a practical approach towards building client relationships, collaborating closely with the media and strategy departments to ensure flawless execution. I was responsible for setting clear budgets and schedules, and ensuring that all team members delivered on time. Daily coordination with the in-house creative teams was essential, as I monitored progress and ensured that deadlines were always met, so ensuring that the content on TikTok remained relevant and engaging.Results
Through strategic planning and constant monitoring, I assisted in building a strong TikTok presence for AXA, aligning content with brand objectives and consistently engaging the audience. This results-driven approach ensured AXA's social media campaigns ran smoothly, on time and on budget, increasing the brand's visibility and engagement on the platform by 30% in 6 months.
CARREFOUR
MONDELEZ
MONDELEZ
I had the opportunity to work with iconic names like Oreo, Lu, Prince, Grany, Philadelphia, and TUC - part of Mondelez Group, one of the world’s leading biscuit brands.For Lu and TUC, I led community engagement on META platforms, ensuring every interaction was aligned with each brand’s unique voice. My focus was on maintaining smooth operations and ensuring the team responded promptly and authentically to all questions and comments.For Oreo, Prince, Philadelphia, and Grany, I took charge of local campaigns and activations. I managed key client relationships, coordinated cross-functional teams, and handled all logistics, from scheduling shoots to overseeing internal and external planning. My role was to ensure campaigns stayed on track, meeting deadlines and staying within budget.
Oreo x PacMan's Campaign
Goal
The goal of this awareness campaign was to highlight the exciting collaboration between Oreo and PacMan, raising awareness and driving engagement for the limited edition Oreo x PacMan biscuits. The focus was on attracting a Gen Z audience, increasing brand visibility, and encouraging product purchases through an engaging and interactive experience.Approach
To bring the collaboration to life, we created an unforgettable stunt across multiple towns in Belgium and Holland. We projected a customized version of the iconic PacMan game onto well-known monuments, transforming them into giant, interactive billboards. This was paired with a large, specially designed joystick, allowing people to play the game on-site and engage directly with the event. To further drive excitement, attendees were given branded Oreo x PacMan goodies and encouraged to purchase the limited-edition biscuits for a chance to win incredible prizes.In addition, we partnered with influencers to ensure that our target audience, Gen Z, was effectively reached across social media platforms, particularly Instagram.Results
The campaign had a strong impact, boosting engagement on the Oreo Belgium and Netherlands Instagram accounts by 40%. The stunt not only attracted large crowds but also generated buzz online. Our creative approach and successful influencer collaboration led to the campaign being shortlisted for the 2024 BOA Awards, solidifying its success in the industry.
Philadelphia Breadwinners' Campaign
Goal
One of the main aims of this marketing campaign was to raise awareness about food waste, emphasising in particular that bread that is stale or tough should not be thrown away, but can instead be reused in creative and tasty recipes. It also aimed to educate and engage the community while promoting Philadelphia's role in preparing delicious, waste-friendly meals.Approach
To bring this message to life, we organised special events in Belgium and the Netherlands featuring three influencer couples, two from Belgium and one from the Netherlands. During the event, the influencers prepared creative bread recipes and invited attendees to sample the dishes. As a result, not only did each person realise the importance of the cause or the benefits of these recipes, but they were also able to enjoy a special moment with their favourite influencer - making the whole experience a memorable one.
The entire event was filmed and the content was used to produce several videos for both paid and organic media. These videos were also supported by banners, static posts, video teasers and static ads on Pinterest to ensure maximum reach across multiple platforms and appeal to a wide audience.Results
The campaign had a significant impact on Philadelphia's social media presence, increasing engagement rates on the various accounts. More importantly, this approach increased the visibility of Philadelphia's recipes on the website by 30%, resulting in increased traffic and interest in Philadelphia's products / Breadwinners' cause. The success of the campaign was recognized with a bronze award at the BORA's Awards in 2024.
AXA
STELLANTIS
STELLANTIS
GOAL
My role as Social Project Manager at Stellantis was to manage social media campaigns for various brands under the group, with a focus on driving engagement and visibility.
In 2023, I had two major campaign and events with DS : Stoffel Vandoorne’s appearance at the Brussels Motor Show and a collaboration with the music group Portland. Both projects aimed to raise brand awareness and attract new, non-fans to DS in the Belgian market.Approach
As the Social Project Manager, I led both campaigns from start to finish. My responsibilities spanned strategy development, content creation, community management, and administrative tasks. Since these were local activations focused exclusively on social media, I was hands-on at every stage, ensuring the execution of both events aligned with the brand’s identity and objectives. I worked closely with the team to deliver engaging content that resonated with the target audience and boosted DS’s presence in Belgium.Results
Those campaigns proved to be highly successful, helping DS BENELUX stand out in a competitive market. They not only attracted new audiences but also garnered increased engagement (around 35% in 2023) making a significant impact on the brand's visibility and appeal among non-fans.



With Citroën and FIAT, we handle both adaptations of international campaigns and fully localized ones.My role in this process is consistent across all campaigns: from receiving the client brief, engaging in creative discussions, securing client approval, to overseeing production and adaptation. Once the content is finalized, I ensure smooth publishing across platforms. Additionally, my team manages community engagement for both paid and organic campaigns, ensuring seamless interaction with the audience.
MONDELEZ
CARREFOUR
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About me
Hello you,I'm Maltese Chiara Pia, a 23-year-old Belgian-born with Italian roots. A passionate and driven professional, I thrive in creative environments where I can bring fresh perspectives and innovative ideas to the table.Outside of work, I’m deeply inspired by music, art, literature, and travel—elements that fuel my creativity and broaden my horizons. Whether I’m at the beach, savoring an iced latte, or discovering a new city, I always find ways to connect my passions to my work.With a strong commitment to growth, I embrace challenges and responsibilities, always eager to learn and deliver exceptional results. My attention to detail, determination, and dedication make me confident in my ability to excel as an account manager and a project leader.If you’re looking for someone who brings enthusiasm, fresh ideas, and a results-driven approach, I’d love to connect. Feel free to explore my portfolio or reach out directly for a chat—let’s make it the best conversation of your day!
Skills
Campaign