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CARREFOUR

As a Digital Project Manager, I am a specialist in developing high-impact campaigns, as well as handling client relationships and leading strategic marketing initiatives. I have managed team briefings, scheduled shootings and overseen workflows to ensure projects are delivered on time and within budget. This role has given me the skills to manage complex campaigns and deliver results in line with clients' expectations and objectives.

AXA

Goal
As Social Project Manager, I was primarily responsible for driving AXA's social media presence, specifically focused on the implementation and optimisation of AXA's TikTok strategy. I had to ensure that all social media initiatives, whether Always On or local campaigns, aligned with the overall brand objectives and resonated with our target audience.Approach
In this role, I took a practical approach towards building client relationships, collaborating closely with the media and strategy departments to ensure flawless execution. I was responsible for setting clear budgets and schedules, and ensuring that all team members delivered on time. Daily coordination with the in-house creative teams was essential, as I monitored progress and ensured that deadlines were always met, so ensuring that the content on TikTok remained relevant and engaging.Results
Through strategic planning and constant monitoring, I assisted in building a strong TikTok presence for AXA, aligning content with brand objectives and consistently engaging the audience. This results-driven approach ensured AXA's social media campaigns ran smoothly, on time and on budget, increasing the brand's visibility and engagement on the platform by 30% in 6 months.

MONDELEZ

I had the opportunity to work with iconic names like Oreo, Lu, Prince, Grany, Philadelphia, and TUC - part of Mondelez Group, one of the world’s leading biscuit brands.For Lu and TUC, I led community engagement on META platforms, ensuring every interaction was aligned with each brand’s unique voice. My focus was on maintaining smooth operations and ensuring the team responded promptly and authentically to all questions and comments.For Oreo, Prince, Philadelphia, and Grany, I took charge of local campaigns and activations. I managed key client relationships, coordinated cross-functional teams, and handled all logistics, from scheduling shoots to overseeing internal and external planning. My role was to ensure campaigns stayed on track, meeting deadlines and staying within budget.

Oreo x PacMan's Campaign
Goal
The goal of this awareness campaign was to highlight the exciting collaboration between Oreo and PacMan, raising awareness and driving engagement for the limited edition Oreo x PacMan biscuits. The focus was on attracting a Gen Z audience, increasing brand visibility, and encouraging product purchases through an engaging and interactive experience.Approach
To bring the collaboration to life, we created an unforgettable stunt across multiple towns in Belgium and Holland. We projected a customized version of the iconic PacMan game onto well-known monuments, transforming them into giant, interactive billboards. This was paired with a large, specially designed joystick, allowing people to play the game on-site and engage directly with the event. To further drive excitement, attendees were given branded Oreo x PacMan goodies and encouraged to purchase the limited-edition biscuits for a chance to win incredible prizes.In addition, we partnered with influencers to ensure that our target audience, Gen Z, was effectively reached across social media platforms, particularly Instagram.Results
The campaign had a strong impact, boosting engagement on the Oreo Belgium and Netherlands Instagram accounts by 40%. The stunt not only attracted large crowds but also generated buzz online. Our creative approach and successful influencer collaboration led to the campaign being shortlisted for the 2024 BOA Awards, solidifying its success in the industry.

STELLANTIS

GOAL
My role as Social Project Manager at Stellantis was to manage social media campaigns for various brands under the group, with a focus on driving engagement and visibility.
In 2023, I had two major campaign and events with DS : Stoffel Vandoorne’s appearance at the Brussels Motor Show and a collaboration with the music group Portland. Both projects aimed to raise brand awareness and attract new, non-fans to DS in the Belgian market.Approach
As the Social Project Manager, I led both campaigns from start to finish. My responsibilities spanned strategy development, content creation, community management, and administrative tasks. Since these were local activations focused exclusively on social media, I was hands-on at every stage, ensuring the execution of both events aligned with the brand’s identity and objectives. I worked closely with the team to deliver engaging content that resonated with the target audience and boosted DS’s presence in Belgium.Results
Those campaigns proved to be highly successful, helping DS BENELUX stand out in a competitive market. They not only attracted new audiences but also garnered increased engagement (around 35% in 2023) making a significant impact on the brand's visibility and appeal among non-fans.